September 2016

Launch Stats

We started with three simple goals—make a great tee, make people want it, and make sure they get it, fast. After eleven months of learning, un-learning, questioning, designing and manufacturing, the first March Tee shipped in June 2016.

The March Team.

We're opening up some of our operations data so you know more than we did, when we started out.

Please bear in mind that this is data from a business whose office is a warehouse and warehouse is an office. Let's dig in.

General June July Aug
Visitors 15,000 16,000 40,000
Average Checkout ₹1,842 ₹1,913 ₹1,864
Biggest Checkout ₹5,000 ₹8,000 ₹4,500
Repeat Customers 32% 24% 22%
Refunded 1.8% 5.6% 3%
Delivery in Metros 2 days 2 days 2 days
Delivery Elsewhere 3 days 3 days 2 days
Instagram Followers 1,200 2,500 4,000+
Top Cities
Mumbai 24%
Delhi 21%
Bangalore 14%
Payment Methods
Credit Card 47%
Debit Card 32%
Net Banking 21%
Android 57%
iOS 24%
Windows 12%
Peak Hours
9pm to 12am 23%
6pm to 9pm 17%
3pm to 6pm 15%
Other Stats
Times Restocked 4
Distance Travelled to Make March Tee 55,000km
Distance March Tee has Travelled 285,000km
Support Response Time 7 minutes
Discounts Offered 0
Celebrity Endorsements 0
Venture Capital Raised 0

We learned how to spread the word, to do things manually before automating them, to build a brand from the ground up. And we're just getting started.

That's what's up. 😄

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